Category Archives: fonts and typography

Bodega Sans Font as used at Kmart Store

It was at a local Kmart that the distinctive typestyle they were using for their aisle markers and other signage around the store caught my eye.   It was beautiful.  I had to find the name of it!  But I found … Continue reading

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The Ampersand (&) as a Graphic Element

Although the ampersand has been around since the First Century AD, it really wasn’t used as an independent graphic element until creative signwriters began working it into their designs in the early part of the 20th Century.  They were no … Continue reading

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